Collected Data
"The perversity of ad-blocking is that everyone ends up being affected by the bad practices of a minority"
In the digital advertising sector, the places to find some relief remain branded content or native ads. Depending on how deals are structured, prices are still high and such ad forms can evade blocking. Still, to durably avoid user rejection, publishers should be selective and demanding on the quality of branded content they’ll carry.
2015 Digital Media: A Call For a Big Business Model Cleanup
I hate branded content.
"Life is sweet. But that’s about to change. "
Specialty channels in Canada are facing a shakeup in their industry that will likely result in the death of at least a few of them and reduced profit margins for many others. Two issues are at play as the CRTC moves to reset television regulation in Canada: pick and pay and genre protection.
Specialty TV channels risk failing with CRTC changes
"Branded entertainment is not an ad. Period. It’s a long-term investment in your audience"
In my opinion, branded content’s main goal is selling, while branded entertainment is inspired by a brand’s philosophy and culture, but created to be authentic, true content a network would commission.
Branded entertainment is not an ad
I hate arguing over semantics.
movies4machines