Collected Data

"Branded entertainment is not an ad. Period. It’s a long-term investment in your audience"

04/07/14 14:49 Filed in: Link
Jim Kiriakakis writing for Strategy;

In my opinion, branded content’s main goal is selling, while branded entertainment is inspired by a brand’s philosophy and culture, but created to be authentic, true content a network would commission.


Branded entertainment is not an ad

I hate arguing over semantics.

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