Collected Data
"Media producers are transforming the documentary experience through interactive docs and buzzy transmedia elements."
While broadcasters are using transmedia to reach previously inaccessible audiences, filmmakers are using these devices to create dialogues with viewers ahead of completing projects.
Making transmedia work for documentaries
"Canada’s so-called “legacy media” players are voyaging into the digital space a bit late."
While analysts dismiss these “TV everywhere” offerings as defensive moves geared at protecting the media cos’ ecosystem of cable subscriptions, the companies say they are laying the groundwork to provide more of what audiences are looking for –namely, episodes of a show’s current season stacked in a library for binge-watching and past seasons available at a price...
The battle’s on, everywhere
Commercial ratings, platform-agnostic TV and streaming video stats, and measuring the entire consumer experience around screens, all remain elusive.
It’s status quo right now. Everyone says we need cross-platform measurement, and there are ad hoc solutions in place, but no one has a solution for the root of the problem, which is that different companies maintain different data sets.
The analytics dilemma
"Unable to respond on the business side, the old guard turns to political power to develop a legal (but short-lasting) containment strategy."
Historical players had experienced nothing but a cosy competitive gentlemen-like environment, with a well-defined map of players. This left incumbents without the genes, the culture required to fight digital barbarians. Whether they are media dealing with Google, publishers negotiating with Amazon, hotels fighting Booking.com or AirBnB, or taxi confronting Uber, legacy players look like the proverbial deer caught in the headlights. - Frederic Filloux
Legacy Media: The Missing Gene
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