Collected Data

Commercial ratings, platform-agnostic TV and streaming video stats, and measuring the entire consumer experience around screens, all remain elusive.

02/07/14 14:41 Filed in: Link
Megan Haynes writing for Strategy;

It’s status quo right now. Everyone says we need cross-platform measurement, and there are ad hoc solutions in place, but no one has a solution for the root of the problem, which is that different companies maintain different data sets.


The analytics dilemma

Tags: , , ,