Collected Data

"The perversity of ad-blocking is that everyone ends up being affected by the bad practices of a minority"

19/01/15 16:43 Filed in: Link
Frédéric Filloux;

In the digital advertising sector, the places to find some relief remain branded content or native ads. Depending on how deals are structured, prices are still high and such ad forms can evade blocking. Still, to durably avoid user rejection, publishers should be selective and demanding on the quality of branded content they’ll carry.


2015 Digital Media: A Call For a Big Business Model Cleanup

I hate branded content.

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