In the beginning, only brief sequences—sometimes just five minutes long—would be colorized in otherwise black-and-white films. Technicolor was a proprietary process, and it was expensive. "Very often, fashion shows [would be] in color," Layton said. "It was also kind of common to have, if the lovers in the film got married, the wedding would be in color. Really splashy things. If you were paying for color, you wanted to see color. It wasn't always subtle or artistic use."

Tags: Film