Collected Data

"Watching everyday American commercials would be no great gain over watching everyday Canadian ones"

 William Watson for the Ottawa Citizen;

But the most serious problem with simultaneous substitution is that it creates a strong incentive for Canadian broadcasters to show U.S. programs. They can double or triple their market share when they’re showing what U.S. channels are showing. Is it any wonder our networks’ primetime schedules are dominated by U.S. shows, or that when U.S. networks move a show’s time slot, Canadian broadcasters jump to do the same?


Watson: Why does the CRTC subsidize U.S. television?

Mr Watson is wrong.