Collected Data

"More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying."

18/07/14 15:51 Filed in: Link
Henry Jenkins writing for Fast Company in 2011;

In transmedia, elements of a story are dispersed systematically across multiple media platforms, each making their own unique contribution to the whole. Each medium does what it does best--comics might provide back-story, games might allow you to explore the world, and the television series offers unfolding episodes.


Seven Myths About Transmedia Storytelling Debunked

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