Lisa De Moraes writing for Deadline;

They came to preach the value of using Live + 3 stats at the very least, in light of how popular delayed viewing has become – particularly of scripted primetime series, with drama series leading the way. “We all provide projections [for Live + 3 Day]. We understand your skepticism about using our projections,” Poltrack said. “The one thing you can be sure about our projections is that if one of us starts giving you a lot of bullshit, the other ones are going to let you know. You’ve got us to check each other,” he said.

TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reports

Tags: TV