Collected Data

“It’s been a whirlwind,” says Grad. “It’s been a great experience and helped my business tremendously. I hope it lasts forever because I love it so much.”

Six days a week, tour busses on the Pawn Stars circuit pull up outside his store on Fremont Street and unload their passengers. “We have tours that come through here – 30 to 120 people a day – all because of the show,” he says. “They might only spend 15 minutes in our shop, but they come back or do transactions by email. We’ve made some customers for life from those tours.”


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