Paris Yakob, from an interview by Henry Jenkins;

Content is the new solution célèbre in advertising, and most of the time we can’t agree as to what it means. Personally, I feel brand content, as we are using the term, is something created by / for a brand that people choose to consume – as opposed to advertising which we essentially pay people to consume, indirectly.

(…) you get linguistic confusion, where you can watch a “television” show online, or what to call shows made by Netflix, which has nothing to do with television, although you can certainly watch it on the screen formerly known as that.

Advertising Philosopher: An Interview with Faris Yakob Part One, Part Two, Part Three

Tags: Media, Advertising