Oliver Peters writing on his blog Digital Films;

This vision positions Avid’s products as a “platform”, in the same way that Windows, Mac OS X, iOS, Android, Apple hardware and PC hardware are all platforms. Within this platform concept, the products become stratified into product tiers or “suites”. Bear in mind that “suite” really refers to a group of products and not specifically a collection of hardware or software that you purchase as a single unit. The base layer of this platform contains the various software hooks that tie the products together – for example, APIs required to use Media Composer software with Interplay asset management or in an ISIS SAN environment. This is called the Avid MediaCentral Platform.

Avid Everywhere

“It’s interesting to see...” No, it’s not. It’s obvious.

The idea is contrived and complicated, just like the software the company releases. Avid can barely manage to write functional software, the idea of them creating a “platform” is hilarious.

Tags: Editing, NLE, Avid