Collected Data

"It's about building an audience that is loyal," she said. "And if you want to be loyal to them, you can't just sell them everything. They're not stupid."

15/08/14 10:43 Filed in: Link
Andrea Chang for the LA Times;

"The potential for a YouTube creator to become a global star has increased, and that opens up all sorts of new doors," said Jamie Byrne, YouTube's director of content commercialization. But "the core of their popularity, and the core of their fan base, is really driven by their activities on YouTube."


YouTube's biggest stars are cashing in offline

Tags: , ,