Collected Data

"Make no mistake: mass media exists because it permits mass marketers to do their job."

23/02/15 14:31 Filed in: Link
Seth Godin;

For fifty years, TV and TV-thinking was the shortcut. Make average stuff for average people (by definition = mass) and promote to every stranger within reach. It worked.


But mass is fading, fading faster than our desire to be mass marketers is fading. The shortcut doesn't work every time now, and the expectation that success is the same as popularity is still with us.


Mass production and mass media

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