Collected Data

“The thing about advertising is that the end user isn’t part of that contract; the contract is between the publisher and the advertiser."

13/09/14 19:42 Filed in: Link
Alex Hern reporting for The Guardian;

however publishers do it, there’s a ticking time bomb beneath it all. At some point, all the 15-year-olds blocking adverts now are going to grow up, Blanchfield points out. “Where’s that going to leave us in five years time?”


Blocking web ads is 'as bad as Napster', says data firm

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