Frederic Filloux;

For publishers, ad blockers are the elephant in the room: Everybody sees them, no one talks about it. The common understanding is that the first to speak up will be dead as it will acknowledge that the volume of ads actually delivered can in fact be 30% to 50% smaller than claimed — and invoiced. Publishers fear retaliation from media buying agencies — even though the ad community is quick to forget that it dug its own grave by flooding the web with intolerable amounts of promotional formats.

Ad Blocks’ Doomsday Scenarios

CBC News;

"We're not against advertising," says Ben Williams, communications and operations director for Eyeo, which operates Adblock Plus. "We think that advertising can be better."

AdBlock Plus mobile browser could devastate publishers

Since I stopped watching broadcast/cable tv and installed an ad blocker, I am always horrified when I actually see an advertisement. Sure, ads can be better, but I also think the products being sold can be better. Stop trying to sell me shit and I’ll stop blocking ads.

Actually, who am I kidding. I won’t stop blocking ads.

Tags: Advertising, Internet, Privacy