Collected Data

Think of Fire less as a smartphone, and more as a Trojan Horse designed to cater to impulse shoppers on the go.

Maxime St. Pierre writing for strategy;

Along with Fire’s price comes a free one-year subscription to Amazon Prime – valued at $100 – which offers second-day delivery on most products and access to Amazon’s huge library of music, movies and TV shows – all gratis.


Amazon’s Fire heats up m-comm

$200 + $60/month for 2 years. “All gratis” indeed.