Collected Data

"There’s money to shake out of that little screen in your pocket"

Alex Tretbar writing for Digital Trends;

Right now, most “second-screen” usage is more distracting than it is enriching, but that’s about to change. Soon your tablet will spring to life when you tune into your favorite show, and you’ll have more opportunities than ever to engage. The million-dollar buzzword here is Automatic Content Recognition, or ACR.


In a multi-screen future, phones don’t control TVs, TVs control phones